---
title: Transforming Marketing for the Membership Economy
description: Turbocharge revenue growth and delight customers by embracing the Membership Economy and taking a smarter approach to Big Data analytics.
---

![ThinkstockPhotos-200288496-001.jpg](https://info.operasolutions.com/hs-fs/hubfs/ThinkstockPhotos-200288496-001.jpg?width=5050&name=ThinkstockPhotos-200288496-001.jpg "ThinkstockPhotos-200288496-001.jpg")

![Opera-logo-white.png](https://info.operasolutions.com/hs-fs/hubfs/Opera-logo-white.png?width=640&name=Opera-logo-white.png "Opera-logo-white.png")

# Membership Has Its Benefits

Don’t let your customers have all the fun.   
Your business can turbocharge revenue growth ***and*** delight customers by embracing the Membership Economy and taking a smarter approach to Big Data analytics.

**Attend this webinar to find out how.**

Speakers

![Matt-Guenin_396.jpg](https://info.operasolutions.com/hs-fs/hubfs/Matt-Guenin_396.jpg?width=640&name=Matt-Guenin_396.jpg "Matt-Guenin_396.jpg")

Matt Guenin

EVP, Opera Solutions               

Matt Guenin combines a mix of strategy, marketing, analytics, and operational transformation expertise to create solutions that generate significant business value for clients. He has consulted for many Fortune 1000 firms to design and implement growth strategies and enable analytic and technology capabilities across the retail/consumer goods/wholesale distribution, travel & hospitality, and life science sectors.

![robbie_square_396.jpg](https://info.operasolutions.com/hs-fs/hubfs/robbie_square_396.jpg?width=396&name=robbie_square_396.jpg "robbie_square_396.jpg")

Robbie Kellman Baxter

Consultant, author of "The Membership Economy"

Robbie Kellman Baxter is the creator of the popular business concept *Membership Economy.* She is the founder of Peninsula Strategies, a management consulting firm and the author of the bestselling book, "The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue." She coined the term “Membership Economy," which is now used prevalently around the world.

![John-Mack_6460-Print-square_396.jpg](https://info.operasolutions.com/hs-fs/hubfs/John-Mack_6460-Print-square_396.jpg?width=396&name=John-Mack_6460-Print-square_396.jpg "John-Mack_6460-Print-square_396.jpg")

John Mack

EVP Marketing, Opera Solutions; MODERATOR

John Mack leads the marketing organization at Opera Solutions and is responsible for all strategic and operational activities that define marketing. Core activities for him and his team include market research, content marketing, product marketing, demand generation, digital channels marketing, lead generation, and internal communications.

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