Maximize Customer Revenue

Reaching each customer's aspirational value is possible.


Most companies think of increasing wallet share when they think of increasing revenue from their existing customers. But when you set an aspirational target for each customer based on personal behavior, you're far more likely to achieve your goals and truly maximize revenue.


This Infographic...

  • Shows how focusing on existing customers is a smoother route to increased revenue
  • Explains the aspirational gap — and how to close it
  • Illustrates how need states provide a better foundation for customer targeting than traditional segmentation 
  • Lays out the Customer Engagement Framework for targeting and engaging with customers

Learn how to close the aspirational gap.

Download the "Grow Revenue from Existing Customers" Infographic.